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Home Time for a new driver?

TaylorMade believes it can take your game to the next level. Its also hoping it will simultaneously do the same for its business. The company announced two major product introductions after the Labor Day weekend concluded. For anyone wondering what the succession of the next metal wood would be called, its M1. The company would love to see it rival the success it previously enjoyed when its white drivers were the rage, but time will tell whether consumers go all in on the M1. In the past 20 months, TaylorMade has offered the mini SLDR, SLDR S, R 15 (a white or black version to choose from), AeroBurner and AeroBurner mini to tempt consumers. With each product has been the usual performance enhancements attested to by company officials and PGA TOUR players on the company payroll. Therefore, the M1 will have to outperform the company’s rich product history in order to find its a place in consumer’s bags or hope that individuals are still attracted to the new toys.

M1In the M1, engineers have created a line of drivers, fairways and Rescue clubs designed to provide golfers with more ball speed, according to the company. It would be interesting to hear the USGA or R&A take on the ball speed claim, but we’ll have to live without ever knowing. The latest and greatest from TaylorMade features a multi-material construction (driver and fairway). Historians of the equipment segment should easily recall Callaway has already been into this construction platform for more than a decade. Nevertheless, TaylorMade considers its carbon composite crown design revolutionary. By moving into multi-materials, TaylorMade said it provided a significant decrease in overall club weight and allowed its engineers to lower the center of gravity (CG) and add a T-Track system that houses 25 grams of adjustable weight. Under the heading of less could mean more, ask yourself if 25 grams has been standing in your way to longer drives or better golf? TaylorMade, by virtue of this engineering feat, appears to think so.

The M1 Driver features one 15g moveable weight in the Front Track, sliding from heel to toe, allowing golfers to adjust their draw or fade bias by up to 25 yards, TaylorMade said. The Back Track on the M1 Driver allows the golfer 10 grams of moveable weight, sliding from front to back, permitting up to 300rpm of backspin and 0.8 degree in launch angle adjustment, according to TaylorMade.
 
If you are getting the feeling that today’s drivers are becoming more complicated and require assembly, add to it the notion you need to know what you’re doing to the pile. For example, with the M1 golfers have the ability to adjust their fade or draw, while simultaneously personalizing their spin and launch angle with the back track. Now ask yourself, what is your spin rate with the driver or launch angle? For the do-it-yourselfers, it’s virtually impossible to know any of this, let alone understand it. If you’re the type that gets custom fitted for a driver than the answer will be clear. TaylorMade is calling the M1 its most fittable driver to date, thus implying it’s critical to know your swing in order to get your monies worth out of the product.

For anyone wondering about the product’s aesthetics, the company has straddled the fence with its decision. The M1 features a combination of a black face with a white forward section and composite rear of the crown. The M1 becomes available starting on October 8th at $499 USD. The fairway metals are priced at $299 and the M1 Rescues clubs will debut at $249.