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Home TITLEIST ANNOUNCES THE NEXT GENERATION:

Titleist has announced new irons for 2015. The company began its seeding process with its TOUR players earlier this summer and now is letting the rest of the golfing world in on the details. The company has several new irons for players to choose from and throughout the rest of the week, the Daily Pulse will provide readers with the information on what they can look forward to seeing at retail starting next month.

ap1The new 716 Titleist AP1 and AP2 irons, available beginning Oct. 23 in golf shops worldwide, are built using precise amounts of tungsten to deliver. “AP1 and AP2 irons are designed for two distinct player profiles. AP1 is for players seeking maximum distance and forgiveness. AP2 is for players seeking distance and forgiveness in a tour-proven iron,” explained Chris McGinley, Vice President, Titleist Golf Club Marketing. “Our R&D team has precisely engineered both models to create speed and launch for distance with maximum forgiveness to help all players improve their iron play.”

The new 716 AP1 features an extreme 360º undercut cavity design with a large, thin, unsupported face. These features, Titleist said, are key to delivering speed and launch conditions for more distance. The tungsten weighting (an average of 42.5 grams per head) provides maximum forgiveness, it said.

“Golfers are getting a double helping of distance with new AP1 without sacrificing trajectory,” said Marni Ines, Director, Titleist Irons Development. “By carving more mass from the undercut and thinning the face, we get more launch and speed. On top of that, we’ve added a significant amount of tungsten, which lowers the CG and increases launch. We’ve taken that extra launch and used it to strengthen the lofts. Stronger loft means more speed. More speed means more distance. There are a lot of companies that chase distance mainly by strengthening lofts and lengthening shafts, but we think we’re doing it the right way, with superior technology.”

“Remember, when it comes to good iron play, distance is still just one part of the equation. Distance control and accuracy are just as important, and that’s where forgiveness comes into play,” added Dan Stone, Vice President, Golf Club R&D. “We are the only company in this category using high density tungsten. You can make a club more forgiving just by making the club head larger, but golfers don’t always want that. Through our technology we have the best combination of low CG and high MOI in the game improvement category. What that means to the golfer is hitting the ball far enough to reach the green and stopping it close to the pin more often, and maintaining distance consistency and trajectory even when you hit it off center.”

ap2The new 716 AP2 also incorporate tungsten weighting (an average of 56.2 grams per head, 25 percent more than AP2 714) to position the center of gravity low and aligned at impact for more speed, Titleist said. According to Titleist, an innovative co-forged construction places the high-density tungsten low and to the perimeter, increasing MOI for greater forgiveness and consistent distance. Titleist reported the 716 AP2 has 8.5 percent higher MOI in the long irons and 5.5 percent for the full set compared to the previous generation model.

“AP2 is the gold standard in the tour-played iron category,” McGinley said. “It’s been one of the most-played cavity back models on the PGA Tour and has been trusted over the years by players such as Jordan Spieth, Zach Johnson, Bill Haas and Jason Dufner. AP2 is also one of the best selling tour played irons in the market. Our R&D team knows what tour players and dedicated golfers want when it comes to iron performance and have worked side by side with them over the last two years to make the new 716 AP2’s even better.”

“New AP2 is a direct result of advancements in our co-forging process,” Ines said. “When the development process began, I told my team to design the best club they could, put the tungsten where we wanted it and not worry about whether we could actually make it. We shaped the tungsten to the perimeter of the club and brought it right to the edge so, literally, it’s part of the profile. Incredibly, our manufacturing team figured out how to make it. You can always make a golf club more forgiving by making it bigger, but a tour player doesn't want to play anything bigger than this. So we had to get more creative in order to boost our MOI. Really, the only way to get the weight further out now would be to pull it outside of the head.”

“There isn’t a tour-played iron with better technology than AP2,” Stone said. “It’s been the forgiveness leader by a substantial margin for years now and we just keep expanding on that. Our 712 series AP2, which we introduced in the fall of 2011, would still be a leader in the category in terms of combination of low CG and high MOI. And our construction has improved two times since then. Our tour players like ball speed on off center hits just like everyone else does. Consistent distance comes from consistent speed. The forgiveness of 716 AP2 is now on par with 714 AP1, and brings distance control in a players’ club to an entirely new level.”

ap12The 716 AP1 irons are available in 3 (19º) to P (43º) irons, plus W (47º) and W2 (52º) gap wedges, with an optimized loft progression that facilitates shot-stopping distance at both ends of the set and creates preferable yardage gaps. The 716 AP2 irons are available in 3 (21º) to P (46º) irons, plus a W (50º) gap wedge.

The new AP1 irons feature two stock shaft options. The True Temper XP90 is four grams lighter than the previous generation XP95, with a bend profile to enhance launch. The Mitsubishi Kuro Kage TiNi 65 is a high launch design with titanium nickel wired added for improved response and feel.

Titleist is the exclusive launch partner of the new AP2’s stock shaft, the True Temper Dynamic Gold AMT. Featuring new ascending mass technology, the True Temper Dynamic Golf AMT produces lighter long iron shafts for launch and speed and heavier short iron shafts for control, Titleist said.

The Titleist AP1 and AP2 (716 Series) irons will be available in golf shops worldwide beginning Oct. 23. The AP1 (716 Series) will carry an MSRP of $125 per club with a steel shaft or $150 per club for graphite. AP2 (716 Series) will feature an MSRP of $168 per club in steel and $193 per club with graphite shafts.

The tour seeding and validation process for 716 AP1 and AP2 irons began in late July at the PGA Tour’s Quicken Loans National. More than 30 players, including Jason Dufner, Brendon De Jonge and Thongchai Jaidee, have since switched to the new models, Titleist said. Bill Haas put the new AP2 models immediately in play the week of the Quicken Loans tournament and finished tied for fourth after rounds of 67-71-64-70.

Here are some random reactions provided by Titleist by TOUR players to the new irons:

Jordan Spieth: “The first time I looked down at the new AP2’s they looked even cleaner. I thought they looked almost like a blade. As an amateur, you can now get the look of a tour blade while still having the consistency and forgiveness of a forged cavity. For a true golf lover that can’t be beaten – and I’m really looking forward to getting dialed into my new set after the Presidents Cup.

“AP2 for me is about distance and forgiveness. Distance is always going to help. If you can hit a 7 iron a bit further, a 7 iron is a little easier to hit than a 6 iron, a 6 iron is a little easier to hit than a 5 iron. So the less club you can hit into greens, the higher probability you’re going to score better.

“But we’re also going to mishit shots. We’re always faced with tough lies in fairways or the rough – the ball is above your feet, below your feet. And, even though we do it every day and it’s our job, it’s hard to strike the ball perfect every time. We’re still going to find inconsistencies in our swing. Having the trust that the ball isn’t going to end up too far off line and the distance dispersion is going to be pretty tight means we still might have a birdie putt and it may not affect our score on the hole. As you approach holes with more trouble around the greens on the approach shots, if you know that you can stand over it and possibly mishit it and it’s still going to be OK, it frees you up a bit.”

Zach Johnson: “With the new AP irons, there’s something for everybody. Bottom line is, you can get fitted and find something that, regardless of your handicap, is going to work. That’s just the way the technology is in these golf clubs.

“The improvements are just that much more every generation. With the new AP2s, what I’ve seen during testing is a clean top line. It almost looks blade like but a little bit thicker, a little bit bigger and as a result a little more forgiving. But all that technology that you don’t see is there. It’s internal. It’s on the back. It’s the way it’s weighted. It’s where the weights are. But it’s a beautiful golf club. It’s a simple golf club.”

Jason Dufner: “We don’t make a perfect swing every time. The penalties we pay out here are extremely high for mishits and missed shots, so knowing in the back of your mind that maybe if I miss this one a little bit – maybe I catch it a little high or the club face rotates a little bit more than I want it to – we get that forgiveness. That’s part of the reason why I play the AP2’s – my mishits across the board are better than any other club that I could pick from.

“The club engineers at Titleist are always trying to find new ways to make things better, and because of that tungsten weighting you get more face stability and higher MOI. And that leads to higher performance on the golf course, whether you’re a professional playing in majors or an amateur playing at a high level, or if you’re just one of the guys that’s playing with your buddies on Saturday – you're going to see a higher performance because of the innovation behind what they’re doing at Titleist.”

Bill Haas: “I think distance control, for us on tour, is the most important. Obviously I’d love a few extra yards here and there, but I don’t think that matters as much as knowing exactly how far I’m going to hit the shot. We’d all love to hit it perfect every time, but we don’t. So, I feel like, when it comes to AP2, why not use something that can help you when you do mishit it? And that also certainly holds true for the amateur player that maybe mishits it a little more often.”