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Chances are you were one of the first to be seen wearing FootJoy’s D.N.A. golf shoe. The reason the odds suggest you were is that after the initial launch back in February, 2014 D.N.A., it only needed three months to became the best selling shoe in golf. 

FootJoy will be making available shortly the new D.N.A. (DryJoys Next Advancement) golf shoe now with full customization through its MyJoys program. “We were faced with the challenge of how to make our most feature-laden golf shoe even better and I believe we’ve accomplished that,” said VP or Product Design and Development WW, Doug Robinson, “With influence from our leading Tour players we have upgraded the overall performance of the shoe while giving golfers the ability to add their own personal touch through the myriad of custom options in MyJoys.”

The latest D.N.A. golf shoes feature a new TourLock Cleat System for enhanced performance and traction in all conditions. While maintaining its low profile appearance, the new cleat system significantly enhances retention. Inside D.N.A., an improved SnugFit Tongue conforms to the top of the foot and locks it in place, FootJoy said. 

Meanwhile, consumers might have some hard choices to make. MyJoys currently offers more than 14 million ways of customization, including exotic print leathers, personalization, country flags and novelty, MLB and Collegiate logos. “D.N.A. loyalists have been clamoring for a customizable version of the shoe since its initial launch nearly two years ago, so we’re excited to offer it as a part of our MyJoys Program,” said MyJoys Marketing Manager, Rita Lepage.

Stock availability begins on October 28th, but MyJoys order availability has already begun! The MSRP for stock offerings is $220 or $240 with the BOA lacing system. For those that choose to customize through MyJoys the price points move to $260 and $282 with the BOA system.