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Home TAYLORMADE’S NEW BALL GAME

TaylorMade Golf Company has released its 2016 golf ball lineup, which includes a new Tour Preferred X, Tour preferredxPreferred and Project (a) models. The new Tour Preferred ball (4-layer construction, 80 compression), features TaylorMade’s next-generation SpeedMantle inner layer. According to the company, the inner mantle is comprised of a material that is more than 65% softer and more flexible than the previous generation’s version. It has allowed engineers to create a softer feeling ball, the company said, while still maintaining the performance characteristics of the original Tour Preferred golf ball. The new Tour Preferred golf ball promises higher launch and greater spin for long irons while maintaining the same distance off the tee and greenside spin as the previous Tour Preferred X but with a softer feel.

TaylorMade’s new Tour Preferred X ball (5-layer construction, 87 compression) features a new thicker re-engineered Soft Tech cast urethane cover for more greenside control. Similar to its predecessor, the Tour Preferred X promises low spin off the tee, low iron ball flight but with more greenside spin, as preferred by the best players preferredin the world. According to the company, Dustin Johnson, Sergio Garcia, Justin Rose and Jason Day are among those already playing the Tour Preferred X. “We developed forty three Tour Preferred X prototypes throughout our exhaustive pursuit to engineer a better golf ball and put them in the hands of our Tour players,” said Eric Loper, TaylorMade’s Director of Golf Ball Development. “They were unanimously drawn to the ball that produced more control around the greens, and that was the new Tour Preferred X. We’re excited by their initial reactions to its performance and look forward to their transition into the new models for the ’15-’16 PGA TOUR season.” 
  
Both Tour Preferred and Tour Preferred X will be available at retail on November 6th at an MSRP of $47.99 per dozen.

TaylorMade’s 2016 lineup also features an updated Project (a), designed specifically for the competitive amateur player to promote more spin and improved performance where needed most: 30 yards and in. The new Project (a) has an overall compression of 70 (versus 88 in the original model), which was achieved by dropping the core compression by 33%, according to the company. The core compression has been reduced from 60 to 40 by way of a REACT Core with a new speed optimized formulation. As amateur players generate nearly 50% less spin than players on tour, according to TaylorMade, Project (a) is specifically designed to deliver more spin on mid irons, short irons and shots around the green.

The new Project (a) will also be available at retail on November 6th at an MSRP of 34.99$ USD per dozen.