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It was back in November (10th specifically) that the Daily Pulse reported adidas said TaylorMade adidas Golf was turning over a new leaf. “Due to the strong early demand and quick selling retail rate, our Q4 launch quantities for the M1 are already sold out,” Herbert Hainer, Chief Executive Officer of the adidas Group told Wall Street analysts. “Unlike as in the past, we have decided not to push further volumes into the market in order to keep the product fresh and the demand high.

“The successful launch of M1 will be the fountain for the coming quarters because as mentioned before, we are moving towards an annual release for metalwoods around the fall, satisfying the early adopters, as well as our wider audience looking to buy in the spring. We’re absolutely convinced that this launch will be one of our best and will provide golfers of all abilities with a product that really performs.”

It was on September 10, 2015, TaylorMade introduced the M1 driver at $499. The product arrived at retail in early October along with fairway metals priced at $299 and the M1 Rescues clubs at $249. January the company is stealing a page out of the late Steve Jobs’ playbook with something new and potentially better than the M1 in the form of the M2.

From the outset, the key product deliverable for the M2 line, according to TaylorMade, has been to deliver maximum forgiveness without sacrificing distance. TaylorMade said it has achieved this by leveraging the weight savings from the carbon crown and redistributing the discretionary weight to the sole of the club, resulting in a low and slightly farther back center of gravity. Meanwhile, it acknowledged engineers have utilized the same proprietary multi-material combination, including the seven-layer carbon composite crown found in the M1 in the M2.

The M2 is built with a 12 position loft sleeve that provides up to four degrees of loft adjustment. In addition to the stock Fujikura Pro shaft, TaylorMade said it will offer upwards of 30 additional premium custom shaft options at no up-charge. Available starting on February 19 at $399 USD, the M2 driver is available in 9.5°, 10.5° & 12° loft options in both right and left hand models

Similar to the M2 driver, the multi-material carbon crown on the M2 fairway has created 5 grams of discretionary weight savings, allowing for an extremely low CG, according to the company. In 2012, TaylorMade introduced RocketBallz and the creation of the first ever Speed Pocket. A new and completely redesigned Speed Pocket is found in the M2. According to TaylorMade, it increases the flexibility of the low clubface area, which translates into a higher COR and results in higher ball speed for shots struck low on the face.

Available also on February 19th at $249 USD, the M2 fairway is offered in five lofts – 15˚, 16.5˚, 18˚ (RH & LH) and 21˚ & 24˚ (RH only), equipped with a TaylorMade Reax 65 (S, X), 55 (R, M), or 45 (L). Also available on February 19th at $199 USD, is the M2 Rescue, which is offered in four lofts: 19°, 22°, (RH & LH) 25° & 28° (RH only).

"The M2 line utilizes our new advanced multi-material construction to break yet another performance barrier, delivering once again the hot trajectory that TaylorMade is known for while at the same time providing game-changing forgiveness. With the entire M2 line of product, we’re delivering golfers what they want and need; distance, trajectory and forgiveness," said Brian Bazzel, Senior Director of Product Creation, TaylorMade.