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Each year, more than 15,000 children and young adults are diagnosed with cancer. It can be devastating news. However, through research and development, modern medicine has enabled many, both young and old, to make cancer manageable. Now golfers have a chance to help in this battle. The Chiera Family Foundation has teamed up with Bridgestone Golf. By purchasing a dozen N.I.C.K.’s CAMP golf balls (pictured), you can help kids who are battling cancer attend a special summer camp called NICK’s CAMP, send young adults who have beaten cancer to college, and even teach young cancer patients life lessons and golf through The First Tee of Broward.

After purchasing the golf balls, golfers are encouraged to take a photo or video hitting a N.I.C.K.’s CAMP golf ball, even if its in the most unusual place. The top photos or videos posted will be judged with the winner receiving a free trip entry to the N.I.C.K.’s CAMP golf tournament in South Florida. Just e-mail your entry to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or use #playitforward on social media. Bridgestone Golf merchandise will be awarded to people who send in photos and videos. Also, when people visit, they can order the golf balls to be shipped to them monthly or quarterly. Companies or country clubs can also logo the balls on the opposite side for co-branding at other charity golf tournaments.

“Golfers by and large are generous people. In fact, the World Golf Foundation estimates that from the professional ranks down to local events, the game of golf raises $3.9 billion annually for charities,” said Corey Consuegra, Senior Director of Marketing – Bridgestone Golf, Inc. “Play It Forward is an innovative program that capitalizes on this generosity and the spirit of camaraderie that golf has fostered for centuries, to give golfers the ability to provide friends with excellent performing golf balls, while at the same time letting kids with cancer know that we have their backs. Bridgestone is proud to partner with the Chiera Family Foundation on this important initiative and we look forward to its growth.” 

N.I.C.K. stands for Nothing Is Impossible for Cancer Kids. 100% of the proceeds from the sale of these golf balls can give young cancer patients a summer they will never forget. Some of the same kids who have been sent to camp and attended golf clinics are also going to college through N.I.C.K.’s Scholarships. For more information about getting involved with the Chiera Family Foundation, visit or call 1-800-344-0545, ext 21.