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Troon has announced a new division – True Club Solutions – specializing in advisory services for the club and hospitality industries. "We formed this new division to have a greater reach into the golf and club industries, and outside of our normal activities at Troon,” said Dana Garmany, chairman and CEO, Troon. “In Rich Carter we have the ideal leader with his entrepreneurial spirit and over twenty years of service and club operations experience.”

“I welcome the opportunity to build the True Club Solutions team and help shape the future of this new division,” said Rich Carter, division president, True Club Solutions. “Our team of professionals will strategically guide clubs and golf/resort destinations through today’s competitive landscape offering advisory services in a variety of disciplines, including operations, sales and marketing, agronomy and more.”

The advisory services offered by True Club Solutions include, but are not limited to, the following disciplines:

Customer Service

Sales and Marketing

Private Club Sales and Marketing

Golf Course Agronomy

Retail Operations

Food and Beverage Operations

Facility Design and Development

Golf Course Redevelopment

Finance and Accounting

Information Technology

Compliance and Risk Management

Caddie Services