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Building a business requires a lot of talent. Maintaining it is another skill set and transforming it into something more isn’t as easy as it might appear. Selling and product cycles come and go with good and bad economies paving the way. Over time the products that reflect back on to the brand itself create a reputation. It isn’t until you look back over a period of time can it be determined what the collective effect is from the bodies of work back to the brand. For the first 39 years of its corporate existence, Ping was known primarily for its irons and putters. However, that is no longer the case.
What began somewhat quietly 10 years ago has become a thriving platform for growth for the business. That hasn’t been something many golf companies can boast, at least not over a 10-year period.
In 1998 Ping entered the titanium driver market with the introduction of the TiSI driver (MSRP $495), but it wasn’t until 2004 that it began to see consumers really embrace its products. Prior to its eventual introduction, consumers were already sold on the G2 driver (Fall 2004, MSRP $350) in guilt by association kind of strategy. In the fall of 2003 Ping introduced its G2 irons and as the saying goes, “The rest is history.” To continue reading this story log into this week’s current issue.